Yoni Lappin is a London-based director working across film, photography, music, fashion and commercials.

He has directed for artists including A$AP Rocky, Charli XCX and Mura Masa, and has made films for Nike, Adidas, Vogue, Dazed, JW Anderson, Lacoste and Hennessy.

As a kid, he enjoyed throwing crab apples at passing cars in New York, until one day he got caught and realised this was a bad idea.