Yoni Lappin is an internationally raised, London based director and photographer working in music, fashion, commercial and film.

His interest in youth culture and unique ability to observe the world around him in a distinct way has led him to direct videos for the world’s most innovative artists including A$AP Rocky, Slowthai, Mura Masa, Octavian, Charli XCX, Nao, Usher and Post Malone. He has also recently directed work and photographed for leading brands, publications and designers such as, Vogue, Nowness, Adidas, Vice & JW Anderson amongst others.

As a kid he enjoyed throwing crab apples at passing cars in New York until one day he got caught and realised this was a bad idea.