Yoni Lappin is an internationally raised director working in film, music, fashion and commercials.

His interest in contemporary culture and music has led him to direct for musical artists including A$AP Rocky, Mura Masa, Stormzy, Post Malone and more. He has also directed films and photographed for leading brands such as, Nike, Adidas, Vogue, Dazed, JW Anderson, Lacoste, Hennessy, the NBA, Amazon, Audemars Piguet, Venmo and others.

As a kid he enjoyed throwing crab apples at passing cars in New York until one day he got caught and realised this was a bad idea.